"You have a team in the groups too, don't you? I know it has had good results, we are hoping to get as far as possible," Romain Raimbault, a manager of the tourist centre of the Rhône-Alpes region in south-east France says smilingly. He is of course talking about the football Champions League. His job of the last few years, attracting tourists from Central Europe, has been made easier after Olympique Lyon won the French football championship in 2002. A series of seven consecutive titles then led to correlated earnings of tens of millions of euros, according to local officials, and to an increase in the annual number of tourists. Lyon, the capital of Rhône-Alpes, has always been behind Paris and the Côte d'Azur in terms of number of visitors, but local officials are trying at least to outrank their southern neighbours. And they do have reasons to be proud of themselves: it has a population of around 475,000, and boasted around six million visitors in 2008. This compares with 40 million annual visitors in the Paris region.

"There are fewer tourists this year, but I wouldn't say their number has dropped significantly. The countries they come from are not the same, there are no longer as many British tourists, but there are French ones, for instance," Fayet Trevy, a travel guide, says when asked if his working schedule was more relaxed in 2009. He then carries on with his explanations and stories about buildings in Vieux Lyon, the city's oldest quarter, which he is leading us through. "You see these inner courtyards? They are specific to this area and used to be helpful shortcuts from one street to another in the wars of the past."

Vieux Lyon, whose buildings date back to the 14th century, is one of the first places you will be recommended to go to when you visit the city, and one of the first things you will be told is that the area was designated a UNESCO world heritage site in 1998. Constructing a new building here is almost impossible due to the very strict regulations. There are even buildings completely abandoned by their owners, which have not however been torn down, because they are the city's "heritage", as the guide says, almost surprised at the idea that new buildings could be built to replace abandoned ones.